Marketing.md

• Topics tags:: #Topics collapsed:: true
  • ◽ Urgency id:: 656de1d7-b342-46f7-b398-43e7fb3b285d
  • ◽ Newsletter id:: 656de31d-5822-45b4-85a1-2d95f19ebda8
  • ◽ Influencer marketing
  • ◽ Subscription concept id:: 656de321-abe7-4e78-9591-b4c9900d2ee4
  • ◽ Ambiguous language id:: 656de6d9-5c8c-4225-ab7e-512024c2836a
  • ◽ Confirmshaming id:: 656de6ec-e689-4227-b730-ac519672ced0
  • ◽ Default interface settings id:: 656de700-2f31-4136-8578-a49d07e7a9c4 tags:: #UX
  • [[Transparency]]
  • ◽ User Reviews id:: 656cd617-0cd6-4401-a733-9de15cc3351b
  • ◽ Sponsored Reviews id:: 656dd350-9715-4e8c-afb9-2447e2635907 collapsed:: true
    • [[Sponsored reviews]]
  • ◽ Targeted advertising id:: 656dc2f1-6ea4-480e-84dc-46ff933e9383
  • ◽ Shock advertising
  • ◽ negative option billing id:: 656f777c-888d-4378-8d90-c34cb3aa291a
  • ◽ drip pricing id:: 656f7b1e-6acd-410e-9991-eef1f3b07703
  • Topic-Group: Law #[[SL Lecture 9: Marketing]] background-color:: green
    • ◽ Nagging id:: 656de28b-389d-4332-bd40-bff28024c2ef
    • ◽ Bait advertising id:: 656cdcb0-ed1c-4deb-8184-241ba0eeb7a3
    • ◽ Free trials and Subscription traps id:: 656cd91b-475b-4b6b-ac5d-abeaac89fdca
    • ◽ Hidden advertising id:: 656dc1a6-6297-4f51-8e55-eb1dc23db3ee
    • ◽ Native advertising id:: 656dc210-8003-4f2b-bb01-62aeb6471d7b collapsed:: true
      • blending commercial content with non-commercial content and is often displayed with the same format and in the same position as user-generated content (e.g. in a user’s personal feed)
    • ◽ Astroturfing id:: 656dc6a5-8d84-4968-81e4-e665c612eff4 collapsed:: true
      • Astroturfing – a deceptive practice where a message's sponsors are masked because the content appears to originate from and be supported by grassroot participants. It's common in areas like advertising, public relations, politics, and marketing. collapsed:: true
        • src: GPT4
        • Example collapsed:: true
          • A company might pay individuals to write positive reviews about its products on public internet forums. Readers believe these reviews are from unbiased consumers. However, they are actually marketing messages orchestrated by the company. Such practices are problematic because they erode the trust of consumers, who believe they are getting impartial opinions or organic user experiences but are actually being targeted with concealed advertising. (GPT4)
    • ◽ Puffery advertising
• TwentyThree related id:: 64903f47-0ce7-4c24-8f13-f6854923f38c collapsed:: true
  • CTA's
    • Add faces to the Form (50% more)
• Preview Images collapsed:: true
  • 1200 x 630 FB
    • (src)
  • https://blog.praveen.science/get-the-right-dimensions-for-social-preview-image/
  • https://socialsharepreview.com/?url=https://wistia.com/
  • https://dev.to/shadowfaxrodeo/i-tested-every-link-preview-meta-tag-on-every-social-media-and-messaging-app-so-you-dont-have-to-it-was-super-boring-39c0
  • https://metatags.io/
• Chatbot SEO #TwentyThree collapsed:: true
  • Trivia
    • search engines evolve into answer engines
    • Today, 40-50% of searches are conversational from various devices, such as smartphones, Google Home, Alexa, etc.
    • search generative experience (SGE)
      • 
  • Ideas
    • vision / image search.
    • Video search.
    • where large language models (LLMs) get their data and whether we can populate that.
    • Entity search is your competitive advantage
      • Random
        • page structure is optimized for entities/topics?
          • the page's focus is to provide the most comprehensive information about the topic, including text, FAQ images, videos, bulleted lists and everything else that entity/topic is associated with.
      • entity-first strategy
        • [[content strategy]]
      • [[Entity optimization]] brings three concepts together:
        • What
          • he central topic of the query and what the searcher expects in the content when they search for that topic. It does sound similar to keywords, right?
          • Ensuring your content is the most comprehensive source of information on the topic by covering as many related topics as relevant
        • Why
          • (src)
        • How
          • (src)
      • TODO Finish reading section "## Which entities should you focus on?" in link
      • TODO finish reading section "## 7 tips to future-proof your digital presence" in link
    • Other indexed websirte
      • How to Future-Proof Your Digital Presence in the Era of AI-Powered Search
    • To search
      • Usr of LLMs for B2B SaaS research
    • Milestone Click Curve Research showing saturation of SERPs after optimizing for semantic search
      • 
  • SWOT

    • S of TwentyThree

    • W of TwentyThree
    • O for TwentyThree
    • T for TwentyThree
  • Traditional SEO versus semantic SEO
    • Semantic SEO focuses more on providing the most comprehensive information for user queries using entities, facts associated with those entities, associated attributes, and questions related to that fact.
    • In traditional SEO, pages are ranked based on information retrieval scores using relevance, authority, and backlinks from other popular sites.
  • SEO

    • How to use ChatGPT for keyword research

      id:: 65378255-a0c6-4e92-a3b5-a642b4fe329f
      • {Topic} for dummies
        • 
        • .
      • {Topic} conference agendas
        • 
        • .
      • Brainstorm actionable keywords
        • 
        • .
• Legal
  • Tag: [[SL Lecture 9: Marketing]]
• Mundane Tasks id:: 65acd9be-0031-43c7-8bdb-a1253d858407
  • [[Deployment Backups]]
  • [[Regression Tests]]
  • [[Automate Updates]]